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​Program / Learning Goals

Management

  1. Students will be able to analyze data for managerial decision making.
  2. Students will be able to create a coherent organizational strategy.
  3. Students will be able to evaluate various forms of organizational resource allocation.
  4. Students will demonstrate the ability to work as part of a team.
  5. Students will be able to develop recommendations to improve organizational performance.
  6. Students will be able to examine business ethics, corporate social responsibility, and global stakeholder management.

Marketing 

  1. Students will be able to analyze data for marketing decision making.
  2. Students will be able to integrate a global perspective to marketing issues and challenges.
  3. Students will be able to design exploratory and descriptive marketing research.
  4. Students will be able to apply principles of consumer behavior to marketing issues and challenges.
  5. Students will be able to construct and create strategic marketing plans.
  6. Students will be able to apply the concepts of market segmentation and product positioning.

Page last updated: March 10, 2020