Jinsoo Kim
|
Whipple Hall (WH) 206
(401) 456-9566
(401) 456-8270
jkim@ric.edu
|
Academic Background
Ph.D., University of Florida
M.A., University of Missouri - Columbia
B.A., Korea University
Courses Taught
COMM 251 Research Methods in Communication
COMM 334 Advertising
COMM 335 Advertising Research
COMM 337 Advertising Strategy
COMM 376 Advertising Laboratory
COMM 490 Independent Study
COMM 493 Senior Thesis
Areas of Expertise
Advertising
Public Relations
Research Interests
Advertising effectiveness
eWOM in online consumer reviews
Agenda-setting and agenda-building theory
Risk communication
Online activism
